Dynamic and proactive product marketing manager with strong implementation and communication skills, several years of experience in product and project management of complex MedTech components in multinational teams in a matrix organization, equipped with a hands-on mentality, a high understanding of economic topics, and strong customer focus, is looking for a position in which I can apply and develop my existing skills in a modern, high-performing, agile and international environment that promotes innovation to bring immediate benefit.

Responsibility for the indication Melanoma in the product area of immunotherapy:

• Ensure and continuous improvement of product communication together with the Sales team
• Launch expertise
• Close collaboration with all internal departments, e.g. Medical, Sales, Legal, Regulatory
• Management of external agencies
• Close contact to Scientific Leader and KOL
• Forecasts and Marketing Controlling 
• Omnichannel customer engagement
• Localization of global projects in alignment with strategic objectives
• Market Research

Product responsibility for the product area of electronic elbow prostheses with an annual turnover of 800k€:

• Ensure and continuous improvement of product quality together with the R&D and production departments
• Conception of suitable market development measures taking into account the requirements of customers, patients, competition, and costs in close cooperation with the respective subsidiaries

Responsible for the conception, planning, implementation, and controlling of global and locally adapted marketing campaigns for product launches online and offline for B2B and B2C in close cooperation with affiliated companies in the areas of medical communication, reimbursement, KOL communication, and technicians as well as users and medical personnel:

• Creation and communication of global launch plans together with the product manager
• Planning and implementation of video and photoshoot with external partners
• Development of product positioning and sales arguments
• Marketing Strategy
• Project Management
• Online Marketing

Conception, presentation, planning, implementation, and budget controlling of international B2B industrial event and fair trade booth concepts e.g. Christening of world largest container vessel or Annual General Meetings:

• Project Management
• Event Management
• Marketing Strategy
• Business Development (e.g. implementing a new business segment of catering services)
• Above-the-line Marketing
• Online Marketing
• Public Relations
• Tender advice
• Supplier Management
• Supervision of trade fair booth

Marketing Management for a shopping mall in the city center of Hamburg and their owner-managed stores with a focus on the implementation of Online Marketing Strategy including:

• Social Media Marketing (Facebook, Instagram, YouTube)
• Newsletter (with CleverReach)
• Relaunch of website (responsive design / SSL)
• Development and editing of a customer magazine
• Positioning
• Project Management
• Workshop development
• Influencer Marketing
• Event Management and Promotions

3 Month internship in brand management for KitKat and YES Torty:

• Supervision of an online raffle
• Support of a product launch
• Participation in negotiation with food retailer

6-month internship in Shopper Marketing for Dr. Best and Odol-med 3.

• Supervision in an online raffle
• Retailer promotion

I live the principle of lifelong learning and have integrated continuous education into my daily life as an integral part. Currently, I am engaged in data science and programming.

Specialization:

• Marketing
• International Business Administration
• Industrial and Organizational Psychology

Degree as Diplom-Kauffrau (equivalent to master degree),
Graduated with excellent grade of 2,2 (Prädikatsdiplom)

Title of diploma thesis: „The fit as a success factor of the image- and brand transfer

Abitur (equivalent to A level), graduated with 2,0